The use of videos in marketing strategies is now commonplace. It is the framework, the shell, and the finishing touches.
Creating videos to share with your audience has essentially replaced all other marketing channels. By 2022, it’s expected that the typical person will have spent 100 minutes per day watching videos online. Since this is the case, video content is crucial to the success of any marketing campaign.
Hubspot claims that video is now more popular than ever on social media. According to their findings, four of the top six channels on which consumers around the world watch video are social networks. Images and words can convey meaning, but they are becoming an increasingly inefficient method of communication.
Now that we have the information we need, we can begin planning.
Is there a specific strategy your company will employ with video marketing to make itself noticeable and encourage leads to take the next step in the conversion process?
Videos need to serve a specific function; you can’t expect one video to appeal to viewers at every stage of the funnel, from awareness to action. So that you can effectively target customers at every point in the sales cycle, we’ll classify your strategy into distinct categories.
To bolster your marketing plan, consider these five video formats
This is by no means an all-inclusive list; naturally, other types of groups exist. In any case, the majority of videos can be classified as follows.
Brand Videos
At this point in the marketing process, consumers are becoming aware of the existence of the company.
Forbes reports that a staggering 90% of consumers find product videos helpful when deciding to make a purchase. Videos for brands foster a sense of familiarity and trust. In addition to putting a face to the brand, these videos also show that the company values its customers and treats them as individuals.
With a marketing video, you can say a lot more in a short amount of time than you could in any other medium. Creating a script and setting that will move the intended audience emotionally through the use of music, lighting, and other means.
Furthermore, you can demonstrate your dedication to going above and beyond for your clients by going the extra mile to meet their needs and deliver exceptional service.
If you want your message to have the greatest possible impact, it may be helpful to work with a video production company that specializes in brand videos, such as HvF and others, on a polished and concise version of it.
Educational Videos and Explainer Videos
The purpose of an explainer video is twofold: to educate and amuse the viewer. Because of this, the video is effective at generating sales.
As many as 77% of viewers will stick around for the first two minutes of a good explainer video. As this is the typical length of an explainer video, it demonstrates the usefulness of these types of videos.
When compared to a blog post, where readers typically consume only 20% of the content, it becomes clear which method is more likely to attract the reader’s interest.
Instead of focusing on educating people about your company, see if you can make that information readily available to them through your marketing efforts. This is applicable to both service and product-based enterprises.
Behind-the-scenes (BTS) Videos
A peek behind the scenes is always popular with the audience. Once again, it demonstrates the dedication of everyone involved and forges a sense of rapport. We’re human beings who are drawn to seeing the highs and lows, the struggles and triumphs of your business. Because of their genuineness and, at times, their vulnerability, BTS videos can sway viewers to make a purchase.
According to research conducted by Livestream and NewYork Magazine, behind-the-scenes footage can increase a video’s viewership by as much as 87%.
Last but not least, BTS lets you tease your audience with previews of upcoming products or projects that are sure to pique their interest. Your social stories and quick videos are perfect places to incorporate BTS because they allow you to be spontaneous and natural.
Get out your mobile device, steel your nerves, and dive in!
Video Testimonials
The best way to get ahead of the competition is with video testimonials. They’re much easier to keep in mind than an in-depth analysis would be.
When customers are not pressured into making a purchase, they are more likely to trust the business. If a potential customer hears from a happy customer about their experience with the brand, they are more likely to give it a try.
Your dedication to providing excellent customer service will be highlighted by the positive feedback you receive in the form of testimonials.
According to Stafford’s research, “Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text,” which Stafford cites in his Forbes article on incorporating video into a social media strategy.
Product Launches and Exciting Updates
To acquire a new customer costs 5 times as much as keeping an old one. Remembering that number emphasizes the importance of caring for the people you already have.
After making an initial purchase, how do you ensure that customers will keep coming back for more of your product or service?
An excellent strategy is to focus on new product introductions.
Use a story to illustrate how awesome the new feature or update is. Emphasize the positive outcomes for your current clientele, and spark their interest by teasing them with hints of what they can expect.
There’s an added bonus here, too: putting effort into customer retention often inspires interested parties to sign on as new customers.
