Essentials of Outdoor Banner Design


Your outdoor banner design is the first thing people see when they arrive at your business or event. You want it to be eye-catching and memorable, so it needs to be well designed. Here are some tips on making your banner stand out from the rest:

Go Big or Go Home

Banners are a relatively inexpensive way to get your message out there, but that doesn’t mean you should skimp on quality. Use a high-quality printer with a large format printer. Make sure the banner is durable and won’t blow over in the wind!

Think about all of your options before deciding on size—if you’re looking for something more flexible than standard vinyl banners, consider using fabric or mesh banners instead. You may also want to consider adding grommets so that it can be hung up easily in many different places without the need for poles.

Don’t Be Afraid of Color

The first thing that comes to mind when most people think about outdoor advertising is monochrome designs: simple black-and-white logos with text written in Times New Roman font set at 12 points above an image of someone who appears bored yet vaguely threatening (think: “You could use us”).

While this might have been true 90 years ago when billboards were made from papyrus paper and mounted on wooden frames, today’s consumers expect more from their ads than just basic information about product lines or special offers—they expect them to draw attention by being visually appealing as well as informative!

Be Aware of Your Surroundings

When designing an outdoor banner, you need to consider location and weather factors. The type of clientele that will be viewing the banner will also affect design decisions (for example, if a company wants their logo displayed for years on end, they may not want it placed in a low-traffic area).

There are several things to consider about where you plan on placing your banner:

  • What is behind the banner? Is there anything distracting in the background? If so, it might be best to hang it someplace else. If there isn’t anything behind the banner yet but may eventually be built there (like another building or fence), you should take this into account at design time as well.
  • What is around it? Are there other banners nearby competing with yours? If so, try hanging yours higher up on the pole so people can see all three at once without having them too close together or casting shadows over each other.
  • What kind of weather conditions do people expect while standing near this pole/building etc.? Will they stand under an overhang if there were one available above them? Will they wear rain jackets or umbrellas when walking through rainstorms every day just because they know that place exists every day?

Think about how often this particular spot will get wet during certain months/seasons where appropriate before making any decisions about what type of material should go onto these surfaces without getting ruined from wear and tear throughout those seasons/months.

Do a Lot With a Little

The key to this principle is that you should do a lot with a little. You want to make the most of your outdoor banner space by using large font sizes and graphics, so you can put more information on the display without taking up too much real estate.

You should also use images that are easy to understand; this will help people quickly grasp what the message is about, which will keep them interested in reading it. If they don’t understand what they are looking at after one or two glances, they will be less likely to read any further messages on your banner – so make sure all of your visuals are clear and simple!

Finally, try using larger areas of color along with large areas of white space – this creates contrast between text and background images so readers can focus on what matters most (the words!).

Color Coordination Is Key

As with any graphic design project, it’s important to think about color coordination. Colors can be complementary, but they can also be a distraction if used incorrectly. In order to create a cohesive look for your display, you should use colors that are visible and complementary at the same time—not too bright or too dark and not too dull or boring.

If you’re using multiple banners together, consider whether certain colors work better together than others would (e.g., red and blue). If so, there are different ways of coordinating them visually: horizontally vs vertically; overlapping parts of each banner so they overlap slightly into each other; sharing similar elements such as fonts or design elements between two or more banners (like stripes).

Keep It Clean And Simple

The goal of your design is to make a statement, and that’s best accomplished with an eye-catching design that uses white space effectively. You can also use bold fonts and confident colors when you want to make an impression on customers.

Keep in mind that the people who are reading your signs are often spending time outdoors — so if there’s too much text or information, they won’t be able to enjoy the rest of their day! Focus on making one point per sign, keeping things easy to read from a distance, and sticking with black/white printouts unless absolutely necessary for color coding purposes (like for safety).


We hope this article has given you some inspiration for your next banner design. Remember that the most important thing is to keep it simple, and stick to the basics of good design.