Standing out as an online business will require a bit of thought and work. The goal is to get people to visit your website. Once your website gets adequate traffic, a percentage of these visitors will get converted into customers. This increases your conversion rate, your profit and any other business goal. But to even get started with receiving website traffic, you need to push your website forward, thus pushing your company forward.
Have a user-friendly website
Your website has to be designed with users in mind. It has to appeal to users and has a visual appeal, but it also has to serve its purpose. The website has to be structured the right way so that information is easily found. There has to be enough content, an internal linking structure should be used, and people should find what they need in just a few clicks.
Power up your social media profiles
Social media profiles are as important as your website. You can’t have an online business without social media profiles. Each social media platform appeals to a specific target group and specific niche. When you use social media platforms for business promotions, you’ll get a chance to interact with your target audience. However, you first have to present your online business with relevant content. If you find a unique way to communicate with your target audience through your social media content, you’ll boat engagement, thus boosting your online business.
Engage with your online community
Respond as soon as possible whenever someone leaves a comment in your comment section, whether under your Instagram reel or under your latest blog post. When you do, you show that you care about your community and you’re there for them. If you offer a service, people might require details. If you have many products in your offer, people might inquire about the details. This engagement will happen in your comment section, so respond kindly to each one of them to show that you care. This will also help build your brand and your brand image.
Utilise the power of email marketing
You can also drive quality traffic to your website through email marketing. You can easily reach out to your existing customers or just subscribers on your email list and boost your online business. Whether it’s through a promotion, a special email newsletter offer or an informative piece of content, you have a direct line of communication with your customers. Use email marketing to your advantage and give your customers something of value every time.
Make sure your website is search engine friendly
If you want to compete in your niche and surpass competitors, you must ensure your website is optimised. You’ll be at a loss if your website doesn’t target the right keywords for your online business. Therefore, you need to recognise the benefits of SEO as early as possible. You should set up a call with an experienced SEO agency to start working on your search engine optimisation strategy as soon as possible. Only then you’ll learn more about search engines and how your business can show up for a search term that is relevant to your business.
Test different landing pages
Once you get the ball rolling by signing up with an SEO agency of your choice, they’ll also advise you to improve your landing pages and test out different versions. Each landing page has to have a clear call to action to give clear signals to people to take action. Also, the content on the landing page should be optimised to get the page to rank organically and improve the conversion rate.
Use Google Ads
Google ads are useful for getting specific and desired traffic to your website. Especially if your online company is a new one, you can bid one the most relevant keywords and get people to click on your ads. Those who click on your Google ad will be taken to your website or a landing page. That’s why it’s important to test out different versions of landing pages and use the one that gets the most traffic for your Google Ads campaign.
Build your blog
Content on your website and in your blog section is the way to get traffic to your blog organically. Each post that is well-researched and relevant for your business and your target audience can be optimised for the most relevant keywords. Those searching for the topic you’ve covered will see your blog post among search results, but only if your website is search engine friendly. Blog posts covering an important topic, video content explaining a hot topic or a reel on social media can all attract visitors to your website.
Partner up with influencers
Influencer marketing is real, and it can benefit your online business immensely. The key here is to learn which influencer can actually bring customers and traffic to your online business. Only then will this partnership be worth it.
Target those who abandoned the cart
There will be people who’ll add products to the cart on your website, Brut, they’ll abandon the cart for some reason and stop the buying process. You can use retargeting ads to attract those customers again and influence them to finalise their purchase attempts.
Build trust and credibility by showcasing testimonials
Whenever someone leaves a review of your service, showcase those results. If your business is service-based, you’ll have a list of satisfied customers who’’ be more than happy to leave an honest and truthful testimonial. Showcase the feedback you’ve received to build trust with your new customers and credibility.
Utilise the power of webinars and online events
Webinars are a way to engage with your existing customers or users and communicate with new customers. Webinars and online events are also a way for your to communicate directly with your target audience and give valuable content and something for free so that people will be open to working with you, even if that collaboration comes at a price.
Lastly, don’t forget to set up your Google My Business profile and benefit from local search and local traffic.