The 3 Types of Media to Publicize Your Business


When the pandemic strikes, most live change drastically, including businesses around, some result in shutting down. On the other hand, many grow significantly. In some cases, this happened because of the strategies used by these companies. Your company’s strategy is a long-term plan you develop to achieve the future you want. Your company’s goals, objectives, products, and services you plan to offer, customers you wish to reach, and markets you intend to profit from are all part of a strategy. Hiring a digital PR company to boost your products to the public is a marketing tactic.

Nowadays, with technology, life becomes easier as you can easily promote your business online. Posting, the power of word of mouth, sharing, making vlogs are a few of the things you can do with the help of new technology. 

In the digital world, it only means that you are willing to rethink how you do business and look for new value frontiers. For some, this may mean establishing new businesses in adjacent categories. For others, it might involve finding new value in existing industries.

There are types of media that you can maximize. You can see them below to know more.

Paid Media

Paying upfront or what you call paid promotions are paid media. There are advantages to using this, and it drives traffic quickly, targets specific people, and enables promotion on many platforms. However, it requires high-level skills, and it does not guarantee sales.

Owned Media

Owned media is digital marketing channels that a company has complete control over, such as its website and social media. In this type of media, you can build your own branding. 

Read the infographic below to learn more about other media types that publicize your business.