Most online marketers or site owners outsource their link building to professional link building services. The most common reason would be the time taken to create backlinks. Moreover, it might not be interesting work. However, the problem is that apart from creating great content and doing basic SEO on your website, back linking would be an imperative task when it comes to your site ranking. Therefore, when it is not done right, it could be disastrous for your ranking in the popular search engines.
You might be aware that the result of poor rankings would mean bad traffic and bad business. Therefore, let us take a closer look at the major aspects that every professional seo link building services should entail.
Higher page rank links
Search engines count backlinks as votes for your site. The more page rank and authority the vote comes from, the more authority this backlink would give to your site. Google uses a PageRank system having page ranks from zero to ten, where zero would be relatively less important compared to PageRank ten. It would be imperative that you look for more natural backlinks to your search engines. Rest assured that backlinks having page ranks two to ten would enhance your rankings the most. Therefore, link building services would require providing you with higher page rank links.
Links should have anchor text
It implies that you should have a highlighted or clickable part of the created backlink. The anchor text should be your keyword or keyword phrase. In case, your backlink does not comprise a targeted anchor text, your link would not be effective in SEO. Therefore, consider asking for services for your anchor text.
Links having do-follow attribute
When it comes to backlinks, there are two kinds of attributes – the no-follow and the do-follow links. A link with a no-follow attribute would follow the link to your site but would not pass the page rank to your site. It implies that you do not have a building authority for your site. Backlinks having a do-follow attribute would pass the page rank of your site that they come from and assist you in building authority to your website. Therefore, ensure that the service you outsource your link building to should build do-follow backlinks to your website.
Links pointing permanently to your site
In case, you pay for approximately a hundred backlinks, you would look forward to getting a hundred backlinks instantly or in a few months from now. Numerous services would help create backlinks on your site that would charge you a fee for your backlink after the initial month to keep linking to your site.
Not spamming sites to create your backlinks
Numerous services creating spam comments on blogs to get backlinks would bring a bad name to your site. However, they would get deleted anyway. In case, the service makes the most of blog commenting, those comments should reflect on the articles they comment on to make them appear as regular comments.
Providing a full report of the created links
Hiring a professional link building service would provide you with a report of the created links. It should contain the URL of the sites your links have been created, the page ranks of the sites along with the anchor test used for the link.
These key aspects would be imperative for every professional link building service.