If you’re looking for influencer marketing tips for 2022, you’ve come to the right place. The popularity of TikTok’s silly content promotion makes it one of the most unique tools for influencer marketing. With more people on the mobile-based social media engagement platform, it’s now more important than ever to make sure you are taking your content creation and marketing efforts more seriously.
For brands and businesses of all sizes, TikTok is a huge opportunity just waiting to be tapped. For those that don’t want to put in the time and effort to create their own social media marketing strategy, the option is always there to buy authentic TikTok followers, while focusing your efforts elsewhere. No matter what path you take, just make sure you have a plan in place.
But how can you make the most of this unique platform? Here are some tips to get started.
The Future of TikTok and User Growth
The video-sharing platform TikTok has retained its early culture despite its growth and popularity, with users prone to make videos in filthy bathrooms and low lighting. The focus on content over appearance makes the platform closer to real life than its competitors. In fact, the site has become so popular that some of its most memorable videos are autotuned Russian cereal ads. This fact is reflected in the site’s ‘For You’ page, which focuses on the best content and creators for each user.
The parent company, ByteDance, has a much loftier goal for the platform. They want to turn TikTok into a full-fledged revenue generator, and use its popularity in Western markets as a springboard. Founder Fabian Ouwehand co-founded creator management company Many, which was recently acquired by Home Shopping Europe. He is a key figure in the TikTok creator ecosystem, and his involvement in this new platform is expected to continue.
How TikTok Keeps Users Engaged
How TikTok keeps users engaged depends on several factors. Users’ engagement levels, hashtags, and device settings are all taken into account, but TikTok’s algorithm looks at other factors as well. If a video does not receive any positive feedback, it may be deleted by the user or hidden with specific sounds. To keep users engaged, the site works with its algorithm to surface relevant videos based on user preferences.
The key to achieving high engagement is creating quality content with humor and originality. Unlike other social platforms, TikTok users are 1.5x more likely to buy a product or make a purchase than other platforms. As a result, brands need to ensure their videos are a fun and engaging way to connect with their followers. Fortunately, TikTok offers a variety of native tools that make creating and sharing quality content easier.
What it Takes to Become a TikTok Influencer
If you have a passion for creating videos, you might want to explore becoming a TikTok influencer. Whether you’re looking to create a buzz or a brand’s newest product, there are a few steps you can take to get noticed on the video-sharing app. The first step is to establish ties with brands. Brands often seek out micro-influencers for collaborations. The next step is to ensure your brand’s message is authentic – otherwise, your audience will just see through it as a money-grab.
Whether you want to make videos that are funny, silly, or both, there are a few things you can do to get your content noticed. First, you’ll need a niche. The more specific your niche is, the better. For example, you might be a fashion influencer on TikTok, but that’s a bit too broad. For example, you might recreate outfits from Pinterest for mid-sized women, or put together second-hand and chain store clothes to create a unique and curated video for your channel. Or you might combine your two loves: TikTok and Harry Potter.
Popular Celebrities on TikTok
Using popular celebrities on TikTok for influencer marketing can help a brand reach new audiences and reach a wider demographic. Listed below are some of the most popular TikTok influencers. Some are American, while others are international. Here are some of the most well-known. Brent Rivera is an American actor and co-founder of Amp Studios, a content agency and talent incubator. Kris is a Canadian female lip-syncing and dancing star, and she also posts humorous videos. Other popular TikTok stars include Billie Eilish, an American singer, and BTS, a seven-member k-pop music group.
Grandpa Jordan has more than 82,000 followers on the video-sharing app. He also incorporates his wife, who has 2.2 million followers, into his videos. Grandad Joe, meanwhile, has five million followers on the video-sharing platform. He shares his family recipes and makes entertaining videos for his fans. He earns $1.5 million annually. JoJo Siwa is a great example of an influencer marketing campaign for a brand.
How to Get More TikTok Followers
One of the most effective ways to increase your TikTok follower count is to post twice a day. The best time to post on the app is between 11 am and 5 pm. This is when most people use the app, so you need to post your videos at the optimal time of day. Then, create an attractive profile to attract more followers. Eventually, you’ll have a huge following.
If you’re new to TikTok, here are a few tips to increase your followers and views. First, know your target audience. Second, utilize hashtags and trending topics to increase your reach. Third, use other social media networks to maximize your reach. Fourth, schedule posts and use Hootsuite to manage multiple accounts at once. By following these tips, you’ll be well on your way to attracting more viewers.
To learn more about the latest trends on social media and how to track how top influencers and celebrities are growing their following online, be sure to use a TikTok counter tool. It’s free and can provide you with a ton of research and data you might not find otherwise.